"Address for Success"-- how you can reduce your postage fees!

--- print all mail addresses for reading by ---

Optical Character Readers
______________________________

Machine-readable mail saves processing time and money

thereby reducing your postal costs.

"When it comes to addressing, every letter counts..."

For accurate OCR reads, please avoid the following address problems :

1.

Lightly printed text may not be read
by the OCR.

Mail with addresses not readable by
the OCR are charged full postage rate,
receiving no discount.

2.

Unusual fonts like Script may not be
read accurately by the OCR.

Mail with addresses not readable by
the OCR are charged full postage rate,
receiving no discount.

3.

Letter folded or printed in such a way that the
full address cannot be read all the time.

Mail with addresses not readable by
the OCR are charged full postage rate,
receiving no discount.

4.

Misprinted or slanted addresses cannot
be read by the OCR.

Mail with addresses not readable by
the OCR are charged full postage rate,
receiving no discount.

5.

Characters touching each other cannot be
read accurately by the OCR.

Mail with addresses not readable by
the OCR are charged full postage rate,
receiving no discount.

6.

A logo placed on the City/State/Zip line will
cause the OCR to misread the line.

Mail with addresses not readable by
the OCR are charged full postage rate,
receiving no discount.

THE OCR READING AREAS:

The Optical Character Reader begins its search for an address 1/2" from the left edge to 1/2"
from the right edge of the piece of mail. Also, the reader looks from the bottom edge up
to 5/8 of an inch for the Bar Code, then looks up from the bottom edge 2 3/4" for the address.
Keep the Bar-code Area Clear and plan to show the address in the OCR Read Area.
Keep address lines in the same order as shown in the illustration above.
The correct order is:
  1. Optional Non-Address Data
  2. Optional Information/Attention
  3. Name of Recipient
  4. Delivery Address
  5. Post Office, State, ZIP+4

    ________________________________________________

    Capitalize every letter in the address
    with block fonts --
    a sans serif typeface such as Helvetica.

    Omit all punctuation, except the hyphen in the ZIP+4.

    Use abbreviations whenever possible.

    ________________________________________________

    Foreign mailings should have the country name,
    printed in capital letters as the only information on the bottom line
    .
    A postal zone (if any) should be with the city line.
    Example:

    MR THOMAS CLARK

    117 RUSSELL DRIVE

    LONDON W1P6HQ

    ENGLAND

 

Review:

....ADDRESSED FOR SUCCESS....
ALL CAPITAL LETTERS,

NO PUNCTUATION,

ABBREVIATIONS,

BLOCK LETTERING,

ZIP+4

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